Management Consulting for the Manufacturer & Product Developer
For Technology Products & Services since 1994.
Since 1994, More Advantage has helped hundreds of companies and individuals bring their products and services to the attention of buyers, product/app developers and licensees.
ORIGINAL CONTENT MANAGEMENT
PROFESSIONALS
Content Management
Includes content creation, managing and publishing content via digital and social media. New products (and services) require "special handling" to let customers know of your product. Our method generates product awareness. And awareness leads to interest which leads to inquires, sales and adoption.
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Marketing Automation
Feature & Benefit enriched White Papers, Feature Articles & Videos, Press Releases and SEO optimized Landing Pages are released via programmed drip marketing automation to develop brand recognition, product awareness and lead generation. Full program developed on our platform or your platform.
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Product Management
Product Management includes although not limited to product development, engineering, product sourcing, manufacturing, distribution, pricing, CRM selection, integration and training, supplier networks, vendors, purchasing systems and other product lifecycle components.
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Machine Learning & Automation
Application of Machine Learning processes to optimize manufacturing processes. Applying engineering automation design to optimize machine level processes and processing.
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Intellectual
Property Development
Technology/Concept assessment to further the development of creative works ... by inventors, authors, engineers, scientists ... to become patent protected intellectual property. Define options via an IP RoadMap™. Determine and implement licensing strategies.
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Intellectual Property Management
Process methods or utility patent application, including market driven claims enhancement for increased licensing opportunities. Define and negotiate win:win licensing agreements. Explore patent packaging options. Technology valuation and royalty assessment.
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"The first step in profiting from your invention or new product is sharing features and benefits with prospective buyers."
Glenn Lippman
What Clients Say
With seemingly many consultants to choose from, our clients chose Glenn Lippman to navigate them through the process. Each of our clients were able to generate revenues from their ideas.
"Glenn has a unique ability to synergistically combine science, marketing, sales, engineering, patent law and strategy."
Thomas T. Yanari
Vice president
"I got more advice from Glenn in one email than all the months I've worked with so many other advisors. It is playing out just as the RoadMap™ projected."
Myra Goldick
creative designer
"Glenn possesses the ability to protect an inventor's intellectual property and at the same time exploit opportunities to profit from it. This unique combination makes Glenn the premier consultant in the area of IP rights and business development."
William L. Steinmetz
Physician, MD
"I attended a lecture given by Mr. Lippman, and it was evident that he enjoys helping people attain their goal. He held the attention of the most seasoned inventor and novice. I was inspired."
Lynn Fowlkes
Holistic Therapies, LPN
"Glenn is a technical writer and scientist, and combines his ability to reduce complex concepts into a series of understandable drip marketed articles that generates leads. Very effective at an affordable cost."
Melissa M.
CMO
"I have always depended on patent attorneys, however after hearing Glenn Lippman's seminar on licensing and patent strategy, I now realize the distinction. Through More Advantage's RoadMap™ product, Glenn explains and clears a path through the invention chaos leading in a business/income result; whereas patent attorneys are limited just to the result of a patent. Furthermore, Glenn helps the inventor creatively design claims that increases the patent value. Mr. Lippman is far more comprehensive and complete in his approach."
Florida Inventor
Home Construction
Client Sampling
Work with a Pro and get the results you deserve.
For over 30 years, Glenn Lippman has developed and managed custom programs for each of his clients. Combining his skills and expertise with today’s social media platforms generates incredible results.
"The Greatest Risk is Not Taking One."
American international group (AIG)
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Take charge. Learn more. Perhaps you too can generate more income from your creative intellectual property.
During the last several years we cut back from two offices to one. And that one office is in Boca Raton, Florida.
Address
9106-B SW 22nd Street
Boca Raton, Florida 33428
P: (561) 372-9902
glippman@moreadv-mail.com
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